Family Branding from SAMCRO

Just finished season 2 of Sons of Anarchy yesterday (great and highy recommended show). Now, I am new to the Branding market and scene so this may or may not make sense to you. But bear with me as I try and explain my view.

When SAMCRO is in trouble, the Motorcycle members go to the clubhouse and think of a retaliation to the situation. They then come up with a plan of action and execute it, mostly with dire or fatal results. But "their" end result is that they did it as a family. The support and loyalty in SAMCRO is immense.

The same concept can be carried out in organisations. When faced with a difficult situation, it is always best to regroup, brainstorm, come up with a plan and execute it, TOGETHER. The common situation of action to a reaction should stop. Working together as a family, an organisation can "adapt" and progress.

Assignment of the week - Watch Sons of Anarchy for lesssons on family.

What do you think?