Thursday, April 15, 2010

Name game shows Toyotas strength

As Toyoda deals with the Senate hearings in the US, the Toyota brand is still very strong. How do I know this? I was playing the name game with my workmates a couple of weeks back. The rules of the "Name Game" are that you mention any category, lets say countries, and start alphabetically until one falters. For example - Algeria, Bulgaria, Canada...get the gist. During the game, one of the categories was cars, and this is how it went. Aventis, Blitz, Corolla, Duet, Estima, Fielder, Gaia, Hilux, Ipsum, Jaguar, Kluger, Landcruiser, Mark II, Noah, Opa, Prado, Quattro, Rav 4, Spacio, Terios, Urvan, Vitz, Wish, X-trail, Yaris, Zonda, Avalon....and so on.

It is evident that in Kenya the Toyota brand is still very very strong and it is also clear that it has top of mind recall. Almost every other car is a Toyota of some kind, KWS uses Toyotas to do their work, most Tour Companies operate Toyota vans and buses. Brand loyalty begets brand evangelism, which begets high profitability.

How do you think this brand is faring in Kenya and other parts of the world?

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